Services
A full engagement, or just what
you need
01 Audit
Understand your business, goals and priorities
Review existing channels, messaging and materials
02 Strategize and plan
Define your objectives, like increasing awareness, strengthening trust or navigating a crisis, and align on a communications approach
Create a comprehensive timeline, including deliverables and workback plans
Identify key audiences and build out messaging pillars
Define channels and tactics
Identify potential risks
03 Execute
Develop agreed-upon materials, including communications plans, strategies and playbooks, crisis scenarios and contingency plans, holding statements, Q&As, collateral, etc.
Conduct leadership training, if needed
04 Monitor and report
Establish a feedback loop
Track key metrics, like retention, sentiment and revenue
Regulary review and adjust strategy based on results
05 Advise
Ongoing advice on sensitive issues and decisions that affect reputation
An advisor as needed for leadership and legal discussions
How MSC compares
The strategic depth of an agency, the agility of a senior advisor and the cost-efficiency your CFO will appreciate.
MSC vs AI
AI accelerates the work. Without strategic context and accountability, it can’t make the judgment calls that shape reputation and trajectory.
MSC vs in-house teams
Your team keeps the day-to-day running. I step back to architect the strategy when they don’t have capacity.
MSC vs agencies
No retainers and no excess. Less on-ramp time and direct integration with leadership and legal.