Results

Real impact for global organizations

  • Led communications for multiple reorganizations at publicly traded financial and technology companies

  • Helped a crypto bank navigate an industry crisis while maintaining stakeholder trust

  • Developed award-winning crisis and reputation management processes for a Fortune 500 institution

  • Led workforce management and change communications for the same institution

  • Guided startups through fundraising, M&A and product launches with communications frameworks that deliver clarity and confidence

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Yellow shield with a check mark in the center
Yellow shield with a check mark in the center

CRISIS COMMUNICATIONS | FINTECH

Retaining 97% of customers during a financial crisis

When an industry-defining bank faced an existential liquidity crisis, I built a legally vetted, seven-audience communications playbook to guide a complex transformation in just four weeks.

97%

40%

4 wks

customer base
retained

workforce reduction with no fallout

end-to-
end
execution

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Icon of interconnected nodes representing a network or social connection
Icon of interconnected nodes representing a network or social connection

CULTURE AND ENGAGEMENT | FINANCIAL SERVICES

Creating a connected workforce in a remote-first, high-growth organization

As headcount grew 167% over a two year period, I designed an internal communications program including an executive podcast, employee intranet and company conference
that kept a distributed workforce aligned and engaged.

100%

talent retention
over two years

167%

workforce growth

80%

customer
base
growth

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CRISIS COMMUNICATIONS | FINANCIAL SERVICES

Contingency communications program closes a critical operations gap

As legacy systems struggled to keep pace with treasury- sized payment volumes, I replaced reactive, round-the-clock firefighting with a tiered, legal-approved contingency communications program — earning the bank’s “Best of the Best” award.

3

tiered response packages

6

program phases designed

1

“Best of
the Best” award

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A yellow upward trending line graph with an arrowhead pointing up
A yellow upward trending line graph with an arrowhead pointing up

PRODUCT AND PARTNERSHIP LAUNCH | FINTECH

Coordinated launch drives $600M
in new lending commitments

I sequenced a product launch and two custodial partnership announcements around an earnings cycle, then trained internal and partner sales teams to sell a new bitcoin-collateralized lending product.

$600M

in commitments
over two years

3

coordinated announcements

10+

media placements

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  • "Kaitlin, you have an exceptional ability to think on your feet and respond with pace that has people asking to work with you when new initiatives arrive."

    —VP and Head, Strategy and Business Enablement, Fortune 500 financial institution 

  • "Kaitlin has earned the trust of senior leadership and has become my go-to person for many key initiatives."

    — CRO, publicly-traded enterprise AI company

  • "I just wanted to send along my thanks for being such a great partner! You have really jumped into the role with both feet and have dealt with all the interesting twists and turns. You just get the job done. I really appreciate your patience, partnership and support through all of the never ending changes and I am grateful you are part of the team!"

    —Director of Change Management, Fortune 500 financial institution

  • "Kaitlin hit the ground running and brought stability and dependability to the team. She is a great addition to our leadership."

    —CMO, publicly-traded enterprise AI company

  • "You have been such a tremendous addition to our team, always looking to improve the service we provide to clients and stakeholders alike, and striving to elevate our communications, both in process and deliverables."

    —Director of Communications and Customer Experience, financial institution

  • "Kaitlin, in only a few short months, you’ve already become an indispensable member of the team. Your ingenuity and creativity have had a significant, positive impact on our outputs – I am always excited to open a new document from you! I appreciate your eagerness and flexibility in responding to the fast moving needs of this part of the business."

    —Head of Field Readiness Communications, Fortune 500 financial institution

  • "Thank you for the incredible quantity and quality of support you provided the SBA Command Center. You not only worked long (and difficult) hours, you also responded with speed and precision to every issue that emerged, delivering clear and actionable communications. Thanks to your efforts, our team was able to keep up with everything they needed to know in order to provide a valuable service to our customers."

    —SVP and Head of Customer Experience Execution, Fortune 500 financial institution